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South West Therapy

Move Forward in Your Life


Flora Cruft -  MA, Adv.Dip.Ex.Psych.

Psychotherapist & Counsellor - UKCP reg.







• About my therapeutic approach

• About my role as your therapist

• About me



My therapeutic approach:


I am particularly skilled at helping people address issues such as depression and anxiety, relationships and sexuality, rape and trauma, and physical disability. I work primarily as an Existential psychotherapist and counsellor, while integrating knowledge of other approaches such as CBT and mindfulness into my practice.


The aim of existential psychotherapy is to help you clarify and reflect upon your situation. Through dialogue together we can discover what it is you feel you most deeply want and need, and put these discoveries into practice to help you make changes for a more rewarding life.


Through the process of knowing and understanding yourself better, you can move from being stuck in a particular pattern of behaviour, feeling, or situation, to finding a way forward towards fulfilling your potential.



My role as your therapist offers you:


• Emotional and practical support for your present needs


• A non-judgmental listening ear


• Honest and helpful feedback


• New, objective perspectives on difficult concerns


• Sensitivity to your cultural and ethnic origins, religious beliefs and  sexual orientation.


• Flexibility, adapting the therapy to suit your individual needs and  circumstances



About me:


I’ve been working in the field of mental health since 2001, and as a psychotherapist and counsellor since 2004. I hold a Foundation Certificate in Psychotherapy & Counselling, an MA in Psychotherapy & Counselling, and an Advanced Diploma in Existential Psychotherapy. My training was undertaken at the School of Psychotherapy and Counselling Psychology, Regent’s College, London.


An accredited member of the United Kingdom Council for Psychotherapy, I am also a former professional member of the British Association for Counselling and Psychotherapy. I work in accordance with Ethical Frameworks for Good Practice in Counselling and Psychotherapy to maintain a high standard of clinical practice. I regularly engage in Continued Professional Development.


I am founder of the South West Existential Psychotherapy Alliance, which is a regional network for Existential therapists, trainees and others interested in the approach. I am also a former board member of the Society for Existential Analysis www.existentialanalysis.co.uk


For further information about my practice of Counselling and Psychotherapy please contact me by e-mail:



e-mail: floracruft@southwesttherapy.co.uk


tel: 01404 831 126 or 07816 894 435





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